Platform Feature

Competitor Share of Voice
in AI Search

Your AI visibility score is meaningless without competitive context. Estran benchmarks your brand against up to 10 competitors across ChatGPT, Gemini, and Perplexity.

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What AI Competitive SOV Tracks

Brand vs Competitor Mention Rate

For each query category, see how often your brand appears in AI responses compared to each competitor. Expressed as a percentage and ranked by SOV dominance.

Per-LLM Breakdown

Your share of voice may differ dramatically between ChatGPT and Gemini. Estran shows you per-platform SOV so you can focus optimization efforts on the platforms where you're losing ground.

SOV Trend Tracking

Track how your competitive position shifts over time — weekly and monthly. When a competitor gains significant ground, you'll see it immediately with attribution data.

Query Category Breakdown

You might dominate AI answers for "eco-friendly candles" but be invisible for "luxury candle gifts." SOV breakdown by query category reveals where your strongest and weakest positions are.

Why Competitor SOV Drives Strategy

AI visibility isn't zero-sum — two brands can both have strong visibility. But in practice, when AI models recommend products, they tend to favor 2–4 brands per query. If your competitors are consistently in those 2–4 and you're not, you have a systematic problem that requires systematic tracking to detect and fix.

Estran's competitive SOV dashboard turns AI visibility from an unknown into a measurable, manageable metric. It's the equivalent of knowing your keyword rankings — but for AI search.

See How You Stack Up Against Competitors

Your first competitive AI visibility report is free. No setup fees, no credit card.

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