Know exactly where your brand stands in ChatGPT, Gemini, and Perplexity answers. Estran is the monitoring platform built for brands that want to win in AI search - not just watch it happen.
LLM visibility monitoring is the process of systematically tracking how your brand appears - or does not appear - in answers generated by ChatGPT, Gemini, Perplexity, Claude, and Copilot.
Traditional analytics tell you about traffic to your site. LLM monitoring tells you what happens before that - when AI answers product queries and either recommends your brand or a competitor. Estran runs hundreds of category-specific prompts, analyzes the responses, and delivers structured insights on brand presence, competitor share of voice, and trusted sources.
Why monitor continuously rather than once? Peer-reviewed research on measuring AI search visibility (arXiv:2604.07585) shows that because LLMs are probabilistic, their answers vary across runs, prompts, and time. The authors conclude that one-off measurements are unreliable — brand visibility must be tracked as a distribution over repeated measurements. This is exactly why Estran re-runs analyses over time instead of giving you a single snapshot.
How often your brand name appears in AI-generated answers across tracked prompts. Baseline visibility metric.
Your brand's citation rate vs. competitors in AI answers for the same category queries. The competitive benchmark that matters most.
Which URLs and domains AI models cite when answering questions in your category. Identifies where to publish to gain more citations.
How AI describes your brand - positive, neutral, or negative. Critical for understanding and shaping your AI reputation.
Monitor how your GEO metrics evolve over time. See the impact of your optimization actions on AI visibility week by week.
ChatGPT, Gemini, Perplexity - monitored simultaneously. Compare your brand presence across AI platforms side-by-side.
Tools like Otterly.ai provide basic brand mention tracking in AI platforms. Estran goes further: instead of just showing you that you appear (or don't), Estran tells you why - which sources AI trusts in your category, what your competitors are doing differently, and the exact actions that will improve your score the fastest.
Estran is also the only LLM monitoring platform that connects analysis to action through catalog activation: once you know what to improve, you can connect your product data directly to AI commerce channels so AI agents can actually recommend your products.
See the Best GEO & AEO Tools →Set up your brand profile, select your product categories, and identify the competitors you want to benchmark against.
Hundreds of category-specific prompts are sent to ChatGPT, Gemini, and Perplexity simultaneously. No setup time - results in ~15 minutes.
Your complete visibility report: GEO score, share of voice chart, source map, competitor gaps, and prioritized action plan - all in one dashboard.
Execute the recommended actions, run new analyses over time, and track your GEO improvement. Estran keeps your monitoring continuous.
Estran gives you your first brand monitoring report in minutes. Free plan available - no credit card needed.
